IDEA Bio-Medical
BennyZA is the Sole Distributor for IDEA Bio-Medical in South Africa
Transform your life science research with IDEA Bio-Medical, the leaders in automated imaging systems, now available exclusively through BennyZA. As the sole distributor in South Africa, we are proud to introduce the renowned Hermes WiScan series—high-speed, automated microscopes designed to make High-Content Screening (HCS) accessible to every lab. Whether for drug discovery or complex cell biology, IDEA Bio-Medical provides the simplicity and speed you need, backed by the exclusive local support and expertise of BennyZA.
Explore the lineup

WiScan Hermes System
Designed for simplicity and performance, the Hermes WiScan combines publication-quality imaging with super-fast acquisition speeds. This benchtop system automates the entire imaging workflow, allowing researchers to visualize and analyze plates, slides, and 3D models (like spheroids) without needing expert microscopy skills.
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Athena WiSoft Analysis Software
WiSoft® Athena is a platform of ready-made cell biology analysis applications. Athena offers a wide range of both basic and advanced assays which are loaded by the push of a button and allow users to quickly & easily analyze their data. Users of any skill level can be readily trained to use Athen simply and independently.
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Innovative Solutions
Leverage cutting-edge technologies and innovative approaches that drive your development projects forward and deliver exceptional results.
